The news of spreading weakness in the economy has not changed much
from last month, although a somewhat firmer consensus on the side of
pessimism emerges, if only because of the confirming character of
this round of reports. Most Districts tell of further declines in
consumer demand, softening employment, and increasing uneasiness
about the economic outlook. And again as was the case last month,
several report of business efforts and intentions to reduce
inventories, to cut costs, and to reduce investment in plant and
equipment. Some subsectors of the economy, such as the oil industry
and parts of agriculture, are thriving amidst an otherwise general
slump in business. Still others, such as home building and cattle
farming, remain deeply depressed. Bank deposits and loans continue
roughly flat. Additional modest inflows to thrift institutions are
not expected to help home building in the near future.
The deepening recession is quite evident in this month's Redbook, as
the more insulated Districts and lagging sectors begin to come in
weaker. The swing in the Minneapolis report is of special interest.
Ninth District directors and businessmen were still relatively
optimistic last month, but this time around they joined the ranks of
the worried pessimists. The reports of Kansas City and Dallas also
show more concern than last month. In November, Kansas City observed
that Tenth District economic conditions were somewhat better than in
the nation as a whole. This month, they are said to be looking about
as bad. In November, Dallas department store executives were
optimistic about the Christmas season. This month, there is a strong
indication of sluggish retail sales in the report from the Eleventh
District. Meanwhile, the Districts which have been reporting
increasingly gloomy economic conditions for many months are
reporting even lower depths of pessimism.
The spread of the recession to business fixed investment was
indicated by the cutbacks in capital spending plans reported last
month by five Districts. Three more, Boston, Philadelphia, and
Minneapolis, confirm the findings this month. Current activity in
capital goods industries continues high, as reported by St. Louis,
but the leading indicators for this sector suggest a weakening
ahead. Cleveland reports a significant reduction in buying lead time
for capital equipment. Chicago and Boston note declining new orders
for capital goods, although backlogs will keep suppliers busy for
most of 1975.
Retailers are losing hope for either a merry Christmas season or a
happy New Year's spring. Even the most optimistic store executives,
those reporting to Minneapolis, do not expect much of an increase in
real sales. Richmond reports a decline in the dollar volume of
retail sales, and real retail sales are apparently down in the
remaining Districts. With inventories considered excessive in view
of expected sales, stores are heavily promoting sales of merchandise
at reduced prices. The New York report suggests that some firms may
have already been successful in liquidating inventories and are now
operating with "lean" stocks. But inventories arc reported high by
Cleveland, Richmond, Minneapolis, Kansas City, Dallas, and San
Francisco.
Agricultural conditions are reported to have deteriorated in the
Eleventh District by Dallas, due to depressed livestock markets, and
big shortfalls in crop yields of wheat, grain sorghum, hay, and
cotton. San Francisco reports that the strongest sector in the
Twelfth District is agriculture, although cattle producers are under
a severe profits squeeze there too. Crop reports from Atlanta are
mixed, with cotton poor, corn, rice, and soybeans normal, and burly
tobacco good. Richmond reports a record-breaking value for a crop of
flue-cured tobacco, and notes that crop receipts through the third
quarter of 1974 registered a 15 per cent increase over a year ago.
However, the index for prices received by farmers now is at last
year's level, while the index of prices paid is up 17 per cent over
a year ago.
This month's Redbook, as noted early in this summary, contains
reports that confirm those of a month ago, and are therefore not
repeated in a District-by-District fashion here. Suffice it to say
that this month's evidence is overwhelming in establishing the
weakness of the economy and in indicating its likelihood of
continued decline. Virtually every indicator of general economic
conditions that is reported on by the 12 Districts points to
deepening recession at worst, or continued sluggishness at best.
But, thanks to this, gains appear to be materializing on the price
front. The pre-Christmas sales are good news for consumers.
Cleveland purchasing agents report a continued slowing in the rate
of price increases. Atlanta calls attention to the 30-40 per cent
decline in lumber prices, and reports that some suppliers of other
items once short but now long are reducing prices. Unfortunately,
the good reports indicating slowing inflation are offset by the more
disappointing reports such as Philadelphia's, in which businessmen
relay their all-too-recent experiences with inflation, and tell of
their expectations that such rapid price increases will continue at
least through May.