Beige Book
National Summary
August 7, 1979
This month's REDBOOK reports carry a clear message: a general
softening in activity began in the second. quarter and. no early
reversal is in sight. The decline has centered in housing and.
consumption spending, but attempts to prevent buildups of
inventories, and dimming prospects for capital spending are also
factors. Despite weaknesses, total activity is still at or near
record levels and job markets remain surprisingly strong. Motor fuel
supplies have improved, but sectors affected by shortages are not
returning to normal. Inflation continues unabated. Credit is tight,
but generally available. Agriculture is prosperous, but transport
problems are hampering movements of grain.
Pessimism is widespread. as reflected in consumer attitudes, surveys
of executives, and opinions of directors. The main causes of
pessimism are continued inflation and. concerns associated with the
long-tern availability of energy.
Philadelphia's survey of manufacturers shows a decline in activity
after "three months of no growth." Richmond's survey reveals
declines in shipments, new orders, and. order backlogs.
Most districts reported that gasoline and diesel shortages had eased
significantly in the past month, because of both increased supplies
and conservation induced by sharply higher prices and concern over
availability. The main direct adverse impact of fuel shortages has
been on low-mileage vehicles and tourism. A number of' districts,
notably Atlanta and Dallas, remarked that tourism had recovered
significantly as fuel supplies improved, but summer tourism
certainly will be off substantially nationwide except for some
favorably located areas.
Although scattered layoffs have occurred, most districts reported
demand. for labor still strong. San Francisco finds that layoffs in
some manufacturing industries have been offset by continued gains in
other manufacturing industries.
Virtually all districts reported sluggish retail sales, especially
of items adversely affected by energy. New York was particularly
concerned. Some districts, for example Richmond, found offsets in
increased sales of items used in and around the home. Consumer
credit use has been curtailed along with purchases of big-ticket
items. St. Louis reported an increase in installment credit
delinquencies and personal bankruptcies.
Residential construction and sales of existing homes are off almost
everywhere, but the impact varies substantially. Chicago reports
residential permits down 40 percent, while Cleveland is "encouraged
by the strength of the housing sector."
Shortages of materials have eased as activity has slowed,
particularly in the case of building materials. Inventories are not
generally excessive except for products such as big cars where sales
have dropped sharply. However, steps taken to prevent the buildup of
burdensome inventories are reflected in reduced demand for
manufactured products. Both Cleveland and Chicago report a decline
in new orders for steel, but output prospects are favorable for the
short term.
Vigorous activity in nonresidential construction contrasts with the
residential picture. San Francisco mentions a shortage of office
space.
Demand for capital equipment remains strong overall, but some weak
spots are appearing. Boston, New York, and St. Louis report some
manufacturers scaling back expansion plans. Among the capital goods
sectors that remain strong are commercial aircraft, railroad
equipment, electronic controls, machine tools, and energy-conserving
items.
Demand for most types of credit remains strong. Terms are stiff, but
good risks are readily accommodated. Usury ceilings which had
limited activity in Texas and Louisiana are being liberalized.
Business loan demand is reported as "exceptionally strong" by both
Boston and New York, but Philadelphia says business loan demand is
"mixed." Several districts comment on the lack of deposit growth.
Farm income prospects are favorable with high prices and excellent
yields indicated for wheat, corn, and soybeans. Kansas City believes
that "outstanding" wheat yields imply the USDA has underestimated
the crop. Facilities to move and store grain are fully utilized.
Minneapolis fears that a strike at the port of Duluth will cause
loss of one-third of the area's wheat crop.