Business conditions in the nation as viewed by businessmen and other
observers of economic conditions in the twelve Federal Reserve
Districts were slightly improved in late December and early January
compared with a month earlier. Retailers report a sizable late spurt
in Christmas sales, pushing the dollar volume above expected levels
and well above levels of a year ago. However, the recent sales
record has not been followed by reported intentions to expand
inventories or to increase demand for factory output. The employment
situation remains weak and the number of job seekers continues to
grow. Some moderate gains are envisioned for industrial output in
the months ahead, but capital investment plans continue to be pared.
Credit availability is increasing with the rising liquidity of
financial firms. Rising prices and price expectations continue to
prevail, leading to intensive discussion of additional means of
curtailing further advances. Output of most farm products, notably
meats, was higher at the close of the year than a year ago,
resulting in relatively low food prices and declining farm incomes.
Most Federal Reserve banks reported sharp increases in retail sales
just prior to the Christmas holidays, which resulted in total dollar
sales well above planned levels, and, in some cases, 5 to 6 per cent
higher than a year ago. Pre-Christmas sales apparently started off
slow but began to rise sharply just before the holidays, and the
higher sales volume is extending into the new year. The sales gains
were predominantly in the lower priced items. Higher priced items
such as color TV sets and high quality clothing continue to move
slowly. Retailers report that inventories of most goods remain at
very conservative levels, indicating considerable doubt that the
recent upturn in sales will continue.
Manufacturers are cautiously optimistic compared with the fact that
no change was foreseen a month ago. The Cleveland Bank reports that
new steel orders have increased sharply since mid-December.
Furthermore, steel industry economists expect a big pickup in steel
shipments to begin about March and the second quarter to be much
stronger than the first. Much of this anticipated gain is based on
rising demand in preparation for a steel strike. The Richmond Bank
reported an increase in manufacturers' inventories. With the
exception of the steel companies, however, manufacturers generally
do not indicate great gains in sales expectations. In conformity
with this view, some layoffs and plant closings have recently
occurred in the electronics and TV industries.
Most Reserve banks indicate that the current high rate of
unemployment is likely to continue for several months. Further
declines in employment, however, are not expected as most reports
indicate that the retrenchment process of firms is about complete.
Any future increases in the unemployment rate will primarily reflect
additions to the labor force rather than layoffs.
Most reports point to some moderate gains in construction in the
months ahead. Reasons given include the more favorable interest
rates and easier payment terms.
Capital investment plans apparently continue to be pared. The
Richmond Bank reports that manufacturing respondents often cite
excess productive capacity as a problem. The Chicago Reserve Bank
reports that a number of important firms have decided to keep
capital outlays at or below depreciation in 1971. Cleveland reports
that the 1971 authorized plant and equipment appropriation of a
large rubber firm is only 60 per cent of the 1970 level of actual
expenditure. Excluding public utilities, there are no reports of
major industrial expansion plans, and when new investment is
mentioned, it is in connection with cautious and conservative
planning.
All respondents concur that credit became increasingly available in
the closing weeks of 1970. Savings inflows at banks and savings and
loan companies have been very high in recent months. Business loan
demand has been declining, and reports of more aggressive lending
policies are more frequent than heretofore.
Inflation and expectations of inflation continue to be a major worry
of most businessmen. Practical means offered for stabilizing prices,
however, vary widely from one Reserve District to another. Dallas,
for example, reports that some form of incomes policy is generally
favored as the solution, while Atlanta and Minneapolis report
respondents varying from adamant opposition to an incomes policy to
support for the adoption of some type of controls.
A leveling out or decline in farm income may be in prospect for the
months ahead. Low meat and poultry prices and higher priced feed
have reduced profit margins to livestock producers. The large
numbers of livestock on farms, however, have resulted in a high
level of marketings despite the higher production costs.
Readjustments in livestock numbers will likely occur during 1971,
resulting in higher returns to farmers and higher food prices.