The overall impression conveyed by the District Banks' August Red
Book reports is that business activity continues at a high level,
but with some scattered indications of a tapering off in the rate of
growth. Most Banks report a sustained high level of consumer
spending, in part related to expectations of further price
increases, but respondents in several Districts looked for a cooling
off of consumer demand over the coming months. Business plant and
equipment outlays remain at a high level, largely undeterred by the
high cost of credit, and the demand for agricultural machinery is
recording a sharp rise. However, shortages of raw materials, energy,
and trained labor were frequently cited as possibly inhibiting
further expansion in capital goods output and production generally.
Moreover, private residential construction is generally reported on
the decline, in good part because of the high cost and
unavailability of mortgage funds, in turn traceable to the net
outflow of deposits at thrift institutions. Commercial and
nonbuilding construction has been faring better, although some
reports indicate a tapering off in this sector. Against this
background, there appears to have been little net change in the
nationwide industrial production and employment situation. Crops are
expected to be at, or near, record levels in most agricultural
areas. Most Districts in varying degree reported dissatisfaction on
the part of business over Phase IV, and controls generally.
Continued strong loan demand was noted in most reports.
San Francisco reports that consumer spending is clearly the leading
sector in all areas of the District, in part reflecting
anticipations of further price increases—a factor also mentioned by
Minneapolis. St. Louis reports that consumer outlays are continuing
to trend upward, and Chicago notes that sales of major appliances
have surged since mid-June. Major retailers in the Richmond
District, however, have found that while sales have continued to
improve, the rate of growth has tapered off during the past month. A
large nationwide retail firm headquartered in the Cleveland
District, moreover, looks for an appreciable decline in the rate of
expansion in consumer spending over the year ahead. Retailers in
Minnesota, on the other hand, are reported to expect no slowdown in
their sales growth during the remainder of 1973. The reports
generally also point to a sustained high level of business plant and
equipment outlays. Philadelphia thus reports that almost 45 percent
of the manufacturers surveyed planned to increase capital investment
in the six months ahead, while Cleveland and Boston report receipt
by firms in their Districts of large capital goods orders. Chicago
reports that business borrowers have shown little reluctance to
borrow at the currently high level of interest rates and that a
number of industries are moving vigorously to expand basic capacity.
Atlanta lists a sizable number of large new plant announcements. A
similar picture emerges from most other reports. However, a number
of Banks—including Chicago, Cleveland, and New York—cite the
growing list of shortages of raw materials and trained personnel as
adversely affecting both capital goods and consumer products output.
Regarding construction activity, most of the Banks report an actual
or prospective decline in private residential construction,
reflecting the net outflow of funds from thrift institutions and the
accompanying dearth and high cost of mortgage funds. Commercial and
nonbuilding construction, however, with scattered exceptions, was
generally reported to be holding up well.
A bright picture emerged from reports from agricultural areas.
Kansas City thus expects a record wheat crop while Atlanta reports a
record citrus fruit crop. Dallas, San Francisco, St. Louis and
Richmond all anticipate above average or good to excellent
agricultural production. Much criticism, however, was expressed over
the continued "freeze" on beef prices.
More generally, a great deal of skepticism regarding the
effectiveness of Phase IV in coping with inflation, and hostility on
the part of businessmen toward the controls, was expressed by
respondents in many Districts.