Beige Book
National Summary
December 13, 1978
Business conditions in most districts continue to improve, but more
signs of weakness are cropping up. Most businessmen look for a
slowdown in economic activity next year. Christmas sales are
slightly ahead of a year ago. Production in manufacturing continues
to advance slowly; no significant shortages, excesses, or
bottlenecks have developed yet. Bank lending is expected to increase
at a faster rate despite higher interest rates and tighter
restrictions on terms for loans. Money market certificates continue
to provide substantial amounts of funds to banks and S&Ls. Home
building has begun to weaken. Net farm income has risen sharply with
higher farm prices and bumper crops.
Most districts report the dollar volume of Christmas sales is
running slightly ahead of a year ago, and much of the strength is in
soft goods since purchases of big ticket items other than autos are
generally slowing. The biggest sales gains are on the West Coast
where California's Proposition 13 property tax cut has helped to
boost consumer spending. Early holiday sales were slowed by warmer
than normal weather which dampened consumer enthusiasm for shopping,
but sales in some areas are expected to rebound before Christmas.
Heavy promotions account for much of the strength in sales reported
by New York, Atlanta, and Dallas.
Retail inventories are high, according to most districts, but remain
within manageable limits. Philadelphia, however, reports stocks at
national chain stores are beginning to accumulate at unplanned
rates. New York, Minneapolis, and San Francisco, on the other hand,
indicate sales are reducing inventory levels.
New car sales are strong in the Chicago, St. Louis, Dallas, and San
Francisco districts but are running below year ago levels-in
Atlanta. Sales of trucks and used cars are growing also. Most
reports indicate new car inventories are adequate, but new trucks
are in short supply.
Manufacturing output continues to rise, although the rate of
increase is slowing. High levels of capacity utilization are
reported in many districts, but no major bottlenecks have developed.
Boston reports a slippage in the number of small firms reporting
increases in new orders, and Philadelphia and Richmond indicate
factory payrolls have leveled off. Manufacturers' inventories are
fairly well balanced. However, Richmond and St. Louis indicate
stocks are excessive, and a cutback in reorders for consumer goods
in the Cleveland district has led to involuntary additions to
stocks. Atlanta and Chicago, on the other hand, report a tightening
in factory inventories. Shortages of materials and labor continue to
be confined largely to construction, but some easing in the supply
of building materials was noted by Dallas and San Francisco. Price
increases for major materials should be more widespread next year
according to Philadelphia, Richmond, and Kansas City.
Despite higher interest rates, bank loan demands continue to
increase, and liquidity positions of most banks remain adequate to
meet foreseeable requirements. However, bankers are becoming more
selective in approving loan applications, and St. Louis reports a
number of small outlying banks are loaned up.
Money market certificates of deposit continue to be a major source
or funds for banks and S&Ls, and most existing certificates are
being rolled over as they mature. Deposit inflows continue weak in
time and passbook accounts, and some disintermediation is noted at
banks by Philadelphia and at S&Ls by St. Louis.
Construction activity remains at a high level, as a weakening in
home building is being offset by increases in nonresidential
construction. Residential construction is slowing as a result of
substantial tightening in mortgage markets. Home building in New
York state remains moribund, and an increase in that state's usury
ceiling is not expected to reduce a heavy backlog of mortgage
applications or increase sales significantly. Condominium sales are
bright spots in the housing markets in the Chicago and San Francisco
districts as conversions have continued to rise.
Higher farm prices and bumper crops, except for cotton and peanuts,
are raising net farm income. Improved financial conditions for
farmers and ranchers have led to substantially higher land values in
the Kansas City district. Shortages of railroad cars have delayed
grain movements from farms according to Minneapolis.