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The Region

June 2002

Remembering When ...

Dallas Morning News Front Page April 3, 1914

Dallas' victory in becoming one of the 12 regional Reserve bank cities was the banner headline of the Dallas Morning News on April 3, 1914, eclipsing a story on a major victory by Pancho Villa in the Mexican Revolution.

While a national committee had been formed to determine the location of the regional banks, that didn't quell the fierce competition among major cities that wanted to be a Reserve bank site. Dallas' main competitors for the Southwestern Reserve Bank were Houston, New Orleans and Fort Worth.

In Dallas, as in most cities, the Chamber of Commerce led the effort to attract a Reserve bank. To preserve secrecy, key players were given code names in telegrams between Dallas and Washington: President Wilson was Allah; Treasury Secretary McAdoo was Croesus; and Postmaster General Burleson—a Texan, but more importantly, a member of the site selection committee—was Mercury.

Someone tipped off Dallas that Mercury, on his way from Washington to Texas, would be changing trains in St. Louis. So, Tom Finty, the political editor of the Dallas Morning News, and a companion just happened to run into him in the St. Louis train station. They invited the postmaster to talk about why Dallas should be a Fed city. He promised them only 10 minutes, but the meeting ended several hours later, at 2 a.m. No one will ever know if those tenacious campaigners influenced the decision, as site selection was based strictly on merit.

For more on the selection of Reserve bank sites, see “Locating Federal Reserve Districts and Headquarters Cities” in the September 2001 Region.

Rosie Cataldo

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