Kevin A. Rhein, division president and business manager of Wells Fargo Card Services, was recently named one of ten new members of the Federal Reserve's Consumer Advisory Council (CAC). The CAC, which was established in 1976, meets three times a year to advise the Board of Governors of the Federal Reserve System (Board) on matters related to consumers, communities, and the financial services industry. Members are appointed by the Board and serve staggered, three-year terms.
Rhein oversees Wells Fargo's consumer credit card, consumer and business debit card, prepaid card, consumer unsecured lines/loans, and consumer global remittance services. He is a member of Wells Fargo's Management and Fair Lending committees and serves on the board of the Chicago-based Center for Financial Services Innovation, an organization that helps the financial services industry identify, develop, and implement innovative ways to serve the underbanked. Prior to joining Wells Fargo, Rhein spent 15 years in retail and mortgage banking at Citibank/Citicorp.
Rhein joins Dorothy Bridges as one of two CAC members from the Ninth Federal Reserve District. Bridges, who was appointed to the council in 2006, is the president and CEO of Franklin National Bank in Minneapolis.