Author
The summer of 2019 was bookended by two of our largest outreach efforts to date: Doors Open and the Minnesota State Fair.
On May 18 and 19, we welcomed nearly 6,000 visitors for Doors Open Minneapolis. The Bank was the most visited venue of more than 115 total sites. Visitors checked the cash in their wallets for counterfeits, admired artist Aldo Moroni’s “This River, This Place” through an interactive screen, and took tours of the Bank’s cash area.
And for the first time in history, the Minneapolis Fed joined the Minnesota State Fair. From Aug. 22 to Sept. 2, more than 27,000 visitors took home bags of shredded cash, “sat on a fortune,” and spun the Fed trivia wheel for a chance to win prizes. Ninety Bank employees volunteered their time over 12 days, offering Fed knowledge to fairgoers, for a total of 360 hours worked.
Alyssa Augustine oversees social media and digital engagement, leads the Bank's content strategy, and manages media relations for President Neel Kashkari and other Bank leaders. An experienced TV journalist, Alyssa also contributes articles to the Bank's website and publications.
