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Reaching out in new ways

Doors Open and Fed at the Fair

March 31, 2020


Alyssa Augustine Content Strategy and Engagement Supervisor
A collage of our outreach efforts
Niel Willardson, senior vice president and general counsel, reads trivia questions to visitors at our Minnesota State Fair booth.
Reaching out in new ways

The summer of 2019 was bookended by two of our largest outreach efforts to date: Doors Open and the Minnesota State Fair.

On May 18 and 19, we welcomed nearly 6,000 visitors for Doors Open Minneapolis. The Bank was the most visited venue of more than 115 total sites. Visitors checked the cash in their wallets for counterfeits, admired artist Aldo Moroni’s “This River, This Place” through an interactive screen, and took tours of the Bank’s cash area.

And for the first time in history, the Minneapolis Fed joined the Minnesota State Fair. From Aug. 22 to Sept. 2, more than 27,000 visitors took home bags of shredded cash, “sat on a fortune,” and spun the Fed trivia wheel for a chance to win prizes. Ninety Bank employees volunteered their time over 12 days, offering Fed knowledge to fairgoers, for a total of 360 hours worked.

Alyssa Augustine
Content Strategy and Engagement Supervisor

Alyssa Augustine oversees social media and digital engagement, leads the Bank's content strategy, and manages media relations for President Neel Kashkari and other Bank leaders. An experienced TV journalist, Alyssa also contributes articles to the Bank's website and publications.